The 8 Decision Profiles
For me, the most powerful thing about the Decision Profile is that your profile is not set in stone and you do not simply stay in that profile forever - unless you choose to. It provides you with a piece of self-awareness and gives you the space to reflect on the operational context within which you are making decisions; be it in a team environment, the organisation you are working in or indeed your fundamental and individual decision-making preferences. The tool provides you with the objective information required to make an informed choice about how you make decisions and whether that sets you up to achieve personal, team or organisational success. Read moreInternational Decision Profile Licensee and Coach
There are 8 possible Decision Profiles. But which one are you?
Click on the animated wheel below to find out more.



















Investigator
Lower Risk, Higher Luck, Lower DecisivenessAn Individual, Group or Organisation with an Investigator Decision Profile will seek to understand whole systems and the process before they will reach conclusions. Theoretical and systematic in how they think, Investigators are likely to prefer a careful approach rather than one that requires them to take the risk.
Other descriptors for an Investigator Decision Profile include:
- Logical
- Organised
- Task focused
- Needs a model
- Questioning ‘how?’
- Controlling
For a full list of descriptors and ways that others could perceive your decision making, complete a Decision Profile questionnaire.
Originator
Higher Risk, Higher Luck, Higher DecisivenessAn Originator Decision Profile describes a speculative and whole brained Individual, Group or Organisation. They will be creative and original when making decisions, often questioning ‘why’, and open to taking risks.
Other descriptors for an Originator Decision Profile include:
- Strategic
- Adaptable
- Visionary
- Enterprising
- Outspoken
- Entrepreneurial
For a full list of descriptors and ways that others could perceive your decision making, complete a Decision Profile questionnaire.
Leader
Higher Risk, Lower Luck, Higher DecisivenessA Leader Decision Profile describes an Individual, Group or Organisation that will take the risk and be decisive, regardless of how complex a situation is. They are likely to be efficient and enterprising, and prefer to rely on objective reasoning rather than upon luck.
Other descriptors for a Leader Decision Profile include:
- Demanding
- Logical
- Critical
- Goal oriented
- Planful
- Responsible
For a full list of descriptors and ways that others could perceive your decision making, complete a Decision Profile questionnaire.
Persuader
Higher Risk, Lower Luck, Lower DecisivenessAn Individual, Group or Organisation with a Persuader Decision Profile will be risky and spontaneous when making decisions. They will bring energy and enthusiasm to solving problems, and will prefer action and activity, rather than a careful analysis, when reaching conclusions.
Other descriptors for a Persuader Decision Profile include:
- Enterprising
- Objective
- Pragmatic
- Easy going
- Outgoing
- Selling ideas
For a full list of descriptors and ways that others could perceive your decision making, complete a Decision Profile questionnaire.
Catalyst
Higher Risk, Higher Luck, Lower DecisivenessA Catalyst Decision Profile describes an Individual, Group or Organisation that will be visionary, optimistic and strategic when making decisions. They will enjoy instigating and facilitating change, and will be happy to take risks to achieve the desired outcome.
Other descriptors for a Catalyst Decision Profile include:
- Challenging
- Questioning 'why?'
- Creative
- Adaptable
- Holistic
- Opportunistic
For a full list of descriptors and ways that others could perceive your decision making, complete a Decision Profile questionnaire.
Producer
Lower Risk, Lower Luck, Lower DecisivenessA Producer Decision Profile describes an Individual, Group or Organisation that will prefer to take their time when making their decisions. They will respond well to hierarchy and rules, and will prefer a step-by-step method when they need to reach conclusions.
Other descriptors for a Producer Decision Profile include:
- Realistic
- Factual
- Hard working
- Cautious
- Dependable
- Procedural
For a full list of descriptors and ways that others could perceive your decision making, complete a Decision Profile questionnaire.
Trouble Shooter
Lower Risk, Lower Luck, Higher DecisivenessAn Individual, Group or Organisation with a Trouble Shooter Decision Profile will demand practical and quick results when problem solving. They will be spontaneous and realistic when making decisions, and responsive to the practical needs of the current situation.
Other descriptors for a Trouble Shooter Decision Profile include:
- Hard working
- Decisive
- Action oriented
- Self determined
- Hands on
- Strives for success
For a full list of descriptors and ways that others could perceive your decision making, complete a Decision Profile questionnaire.
Pragmatist
Lower Risk, Higher Luck, Higher DecisivenessAn Individual, Group or Organisation with a Pragmatist Decision Profile will be enterprising and optimistic when reaching conclusions. They will take a calculated and systematic approach, and will deliver results based on a logical assessment of what needs to be done.
Other descriptors for a Pragmatist Decision Profile include:
- Objective
- Efficient
- Structured
- Responsible
- Conscientious
- Traditional
For a full list of descriptors and ways that others could perceive your decision making, complete a Decision Profile questionnaire.